What Every Mompreneur Needs to Know About SEO in 2025 with Kelly Kumler
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You’ve got clients to serve, lunches to pack, and a toddler yelling “watch this!” while you try to post a Reel that maybe five people will see.
If you’re over chasing algorithms and want your website to actually work for you — this one’s for you.
I sat down with SEO pro (and fellow mompreneur) Kelly Kumler, who broke down how to turn your website into a traffic-magnet that quietly sells while you’re living your real life. No burnout. No trend-chasing. No guilt about skipping content week when the school nurse calls… again.
💻 Kelly’s Pivot: From Classroom Chaos to Client-Winning SEO
Kelly started out as a teacher before diving into brand and web design. Within months, she noticed a major problem: clients would spend thousands on new websites, only to lose all their hard-earned SEO when they hit publish.
Cue the panic.
So she did what any determined mompreneur would do — she learned everything she could about SEO. Fast-forward to today, and she’s helping women build websites that not only look stunning but actually get found on Google.
🌎 What SEO Even Is (and Why It’s Your Mom-Life Superpower)
SEO — Search Engine Optimization — is how people find your stuff online without you having to constantly post or promote it.
It’s like digital word-of-mouth. You set it up once, and it keeps bringing people your way — while you’re at soccer practice or binge-watching Bluey reruns.
Unlike social media (which demands your attention every 10 minutes), SEO builds momentum. A well-written blog or optimized homepage can pull traffic for months — even years.
🚀 Why SEO Beats Social Media for Mompreneurs
Social content burns out fast. Reels last 48 hours if you’re lucky.
But when you optimize your website, you’re creating evergreen traffic. Kelly calls it “selling on autopilot” — because that one blog post or service page you polished last quarter can still be landing clients long after you’ve forgotten about it.
And here’s the kicker: Google doesn’t care how many followers you have. It cares how relevant and clear your content is. Translation? Strategy > hustle.
🔍 Step 1: Do Your Keyword Homework
Before you can optimize anything, you need to know what your audience is actually typing into Google.
Kelly recommends Ubersuggest for keyword research (it has a free version). You’re looking for:
Search volume – Are people actually looking for this?
Competition – Can you realistically rank for it?
Intent – Does it match what you sell?
Example: Instead of “business tips,” try “SEO tips for mompreneurs” or “how to grow your business on Squarespace.” Specific beats broad every time.
🏗️ Step 2: Put Those Keywords in the Right Places
SEO isn’t about stuffing words everywhere — it’s about structure. Kelly teaches nine spots to use your keywords:
Page title (your main headline)
Meta description (the little blurb that shows up in Google)
URL slug
Image alt text (because Google can’t see pictures)
Headings (H1 → H2 → H3 — like your book → chapters → sections)
Intro paragraph
Subheadings in blogs
Internal links (to other pages on your site)
Calls-to-action and button text
If that sounds like a lot, she’s got you covered with her freebie 👇
👉 Grab Kelly’s free guide: How to Find Keywords (and Where to Actually Use Them)
⚠️ Common SEO Mistakes You’re Probably Making
Too many H1s. You only get one main heading per page.
Design > structure. Don’t pick fonts based on vibe alone — headings signal importance to Google.
Empty meta descriptions. If you don’t write them, Google guesses (badly).
Ignoring old content. Outdated blogs = missed traffic.
Think of your website like a book: one title, clear chapters, and consistent flow.
🤖 AI and SEO in 2025: What’s Actually Changing
AI isn’t replacing SEO — it’s reshaping how search works.
People are using AI tools for quick answers, so Google (and soon Apple’s new AI search engine) are rewarding content that’s scannable and straightforward.
Kelly’s advice:
Add a short “Too Long; Didn’t Read (TL;DR)” summary near the top of your blogs.
Use clear subheadings and bullet points (AI reads these better).
Keep your language conversational — robots love clarity.
Bottom line: Write for humans first, format for algorithms second.
🔎 Need help mapping all those new touchpoints — SEO, emails, podcasts, and posts — into a cohesive content plan?
Grab my free Buyer Journey Content Map to see exactly how each piece of content builds connection and moves your audience from discovery to purchase.
🔄 Keep Your Content Fresh (Without Starting Over)
Instead of reinventing the wheel every quarter, update what’s already performing.
Kelly suggests checking your Google Analytics or Search Console each quarter. Find your top posts and give them a mini-makeover — add new insights, update links, and refresh the date.
Google notices when you keep content current, and it rewards you for it.
🪄 Quick Win: Fix Your Page Titles + Meta Descriptions
If you do nothing else this week, fix these two things.
Your page title and meta description determine whether people actually click on your site in search results. They’re your headline and your hook — use your keywords and make them irresistible.
Squarespace even has a new AI tool that can help generate alt text and draft meta descriptions. Use it, then humanize it — keep your voice in there.
💬 Real Talk: SEO Gets You Found. Messaging Makes Them Stay.
SEO opens the door, but your content keeps people inside.
That’s why visibility alone isn’t enough — you need messaging that connects, nurtures, and converts.
That’s where my Buyer Journey Content Map comes in. It helps you plan content that builds trust from the first click all the way to the sale — so when new leads find you through SEO, they actually stick around.
🧭 TL;DR: SEO for Mompreneurs in 2025
SEO still works — you just have to play smarter.
Keyword research is your roadmap (start there).
Optimize nine key areas on your site.
Refresh top-performing posts every few months.
Write human-first, format for AI.
Fix your titles + meta descriptions for instant wins.
Combine SEO with strong messaging for results that last.
🔗 Links + Resources
Kelly’s Free SEO Guide: How to Find Keywords (and Where to Actually Use Them)
Your step-by-step breakdown of where to plug your keywords for max visibility.
Buyer Journey Content Map
Turn that new website traffic into paying clients — without more posting.
