How I Made Sales Without Posting on Instagram for Two Weeks

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If you’ve ever hit a stretch of life where everything feels like too much and Instagram is the first thing to slip, this one’s for you. I’m a content strategist and even I went two full weeks without posting a single thing to my Instagram feed. Not one polished carousel. Not one reel. A couple tired stories at best.

And guess what.
I still made sales.

This post breaks down what happened, why nothing fell apart, and how you can keep growing your business in seasons where posting every day is just not happening.

How to Make Sales Without Posting on Instagram

Let’s be honest. Instagram used to be a great place to make sales. Truly. But the platform is different now and so is buyer behavior. People need more trust before they buy. They need more clarity. More touchpoints. A stronger reason to choose you over someone else.

That’s why relying on Instagram alone is slow, stressful, and honestly not necessary.

If you’re a busy mom running a business during school transitions, sickness, sports, holidays, or anything else your kids decide to throw at you, you know how limited your time is. And Instagram is rarely the best use of that time.

Instagram is still great for nurturing people who already know you, but it is no longer the fastest or easiest path to conversions.

How to Market Your Business When Life Gets Busy

Here’s the reality of those two weeks:

• I had an eye injury that made it hard to see
• my kids transitioned from homeschool to public school
• we had meetings, assessments, IEP conversations
• every single person in my house got sick
• pink eye swept through the family
• we had more doctor’s appointments than I can count

Instagram never even made it to the bottom of my to do list. It was nowhere. And that was the right call. I had very little time and even less brain space, so I focused that time where it mattered most.

The Marketing Platforms That Convert Better Than Instagram

While Instagram rested peacefully in the corner collecting dust, I still:

• sent scheduled email campaigns
• sold my content map
• helped my membership members through messaging and content planning
• ran Voxer half day planning sessions
• supported clients with their content calendars

The reason this worked is simple.
My business is built on strategy, not daily posts.

Email is my highest converting platform, so when time is tight, that’s where I show up. It lets me make sales while wearing leggings with questionable stains and looking like a full goblin, which is not the case when showing up on IG Stories.

How to Market Your Business in a Trust Recession

Right now, we’re in a trust recession. People are cautious. They’re slow to buy. They need deeper messaging and more meaningful content.

This is why posting constantly does not equal more sales.
It’s why reels alone don’t convert.
And it’s why having one platform carry your entire business is too fragile.

If you want consistent sales, your marketing needs:

• a clear buyer journey
• multiple touchpoints
• a place where your audience actually converts
• a long form platform with search potential
• collaborations that bring in fresh audiences

Instagram is just one piece of the ecosystem.

A Mompreneur Definition of Success That Doesn’t Require Daily Posting

This part is important. Success is not the same for everyone. For me, success means:

• taking my kids to doctor’s appointments without asking permission
• stepping back when I’m sick
• not stressing if I don’t post for a while
• letting laundry pile up when life gets too full
• choosing flexibility over pressure

This is a part time business for me. It fits around my kids, not the other way around. When life demands more from me, I pull back. And that is success.

Just because you can do everything doesn’t mean you have to.

Why You Don’t Need to Post Every Day to Grow Your Business

If you’re in a busy season, here’s what I want you to hear loud and clear:

You’re allowed to drop things.
You’re allowed to post less.
You’re allowed to use paper plates and let the laundry mountain win.
Your business will not crumble because you skipped Instagram for a week or two.

Spend your limited energy where it counts.
Look at where your conversions actually come from.
Double down on the platforms that move your people from follower to buyer.

Let the rest go for now.

If you’re stuck in the trust recession and wondering what to post that actually builds connection and leads to sales, I created something that helps.

What to Post When No One’s Buying

A content map full of strategic prompts built for buyer behavior right now. Not trends. Not hacks. Actual trust building.

And if you want hands on support mapping your strategy, planning your content, and writing messaging that feels like you and actually converts:

Content to Clients

My membership where we build a full, sustainable strategy across your platforms, not just Instagram.

Final Reminder

You don’t have to do it all.
You don’t have to be everywhere.
And you absolutely don’t have to post every day to grow a business that supports your life.

Sometimes the most strategic thing you can do is step back.