What to Post When You’re Too Busy Hiding the Elf (Holiday Content Made Easy)

TL;DR

If the holiday season has your brain running on crumbs and caffeine, you don’t need a complicated marketing plan. Focus on simple, low-lift ways to stay visible: repurposing old content, resurfacing your most helpful long-form posts or episodes, and sharing nurture-driven messages that keep your audience warm while you manage real life. These strategies work whether you’re on Instagram, email, podcasts, or multiple platforms.

Start with the free Buyer Journey Content Map if you need help deciding what your content should do. And if you want support with planning, strategy, and content creation every month, the Content to Clients Club gives you the structure and feedback you need without adding more to your already overflowing December.

What to Post When You’re Too Busy Hiding the Elf: Simple Holiday Content Ideas for Busy Moms and Business Owners

If you’re a mom running a business, December hits like a glitter-covered tornado. There’s meal planning, cleaning, gift buying, Elf-hiding, spirit weeks you didn’t know existed, and kids bouncing off every surface in the house. And somewhere in that chaos, you’re supposed to “show up” for your audience.

Spoiler: you don’t need a perfect strategy or daily Reels right now.

But disappearing for four straight weeks (hi, Thanksgiving to New Year’s) makes it harder to keep connection and trust warm. The good news? You can stay visible in the easiest, lowest-effort ways possible — and that’s what this episode breaks down.

This blog post walks through the simple, zero-extra-brain-cell content ideas I shared on the podcast, especially if you feel maxed out, overstimulated, or just not in the mood to create anything new.

Why Showing Up (A Little) Still Matters During Holiday Season

Holiday life is chaos, but your audience is still scrolling while:

• waiting in pickup lines
• avoiding wrapping gifts
• doom-shopping on Amazon
• hiding in the pantry from their kids (relatable)

They’re still consuming content — they’re just not looking for more noise.
They’re looking for something real, helpful, familiar, and human.

You don’t need to show up everywhere, and you absolutely do not need to keep your normal posting schedule. But a few intentional touchpoints keep your people warm until life calms down.

This is where simple content wins.

1. Reshare, Repurpose, and Refresh Your Best Old Content

This is the season for “reuse what already works.”

Your brain doesn’t need to create from scratch when you:

• reshare old posts that performed well
• turn a past podcast episode into a new Reel or email
• update an old blog with fresh insights (like I did for this one)
• pull a highlight or quote from an episode and turn it into a carousel
• repost a client testimonial you haven’t shared in a while

Why this works:

Your audience doesn’t remember everything you’ve ever posted.
And even if they do recognize it, they’ll find comfort in the consistency.

Repurposing reduces your workload and keeps your messaging aligned — especially when your mental energy is being eaten by holiday magic creation.

2. Lean Into Long-Form Content (Even If You Don’t Create Anything New)

If you're not actively selling, long-form wins during the holidays.

Long-form content like:

• emails
• blog posts
• podcast episodes
• YouTube or lives
• threads or written posts

…keeps your audience nurtured even if you’re posting less on Instagram.

Low-lift ideas:

• reshare your top 2–3 episodes of the year
• bring back a blog post that’s still relevant
• send an email roundup of “audience favorites”
• share your most downloaded or most-read content

This fills the gap without you needing to film Reels or brainstorm new hooks.
Plus, long-form content builds trust faster — which matters in a trust recession.

3. Share General, Brand-Driven Nurture Messages (Not Offer-Specific)

When you’re not sure what your next offer push will be — or you just don’t have the bandwidth — stick to broad, evergreen topics that nurture your audience no matter what you sell.

Think:

• the trust recession
• why connection beats trends
• planning with purpose
• posting with intention
• your philosophy on marketing
• your “why” behind your content strategy

These posts keep you top of mind, reinforce your message, and guide your audience toward your bigger ecosystem… without tying you to a specific launch.

This is especially helpful if your own plan is up in the air (like mine was while recording).

4. Use the “Bare-Minimum Content Plan” When You’re Completely Drained

If your December is full of holiday chaos and zero extra brain space, here’s the plan:

A. Share 1–2 nurture posts per week.
General messaging, audience mindset, low energy.

B. Reshare old long-form content.
Your “best of” list works harder than you think.

C. Repurpose anything still relevant.
Keep it simple.

D. Optional: one email per week.
Doesn’t need to be profound — just keep the connection warm.

This keeps your audience engaged without requiring daily content or any new creative energy.

5. If You Are Selling, Keep the Posting Plan Even Simpler

Holiday buyers are distracted and overwhelmed.

What works:

• reminders
• simple explanations
• clear outcomes
• one call to action
• stories that connect emotion to your offer
• proof, screenshots, and testimonials

You don’t need 7 Reels a week. But you do need touchpoints that clarify:

What your offer helps them solve
Why it matters now
How it fits into their holiday brain

Start with long-form (email or podcast), then pull pieces for your social posts.

What NOT to Do With Your Holiday Content

❌ Don’t chase trends you don’t care about
❌ Don’t pressure yourself into perfect consistency
❌ Don’t ghost your audience until January
❌ Don’t assume no one is listening (they are)
❌ Don’t burn yourself out for a post no one will remember

Connection > frequency, always.

Need Help Planning Your Next Two Weeks of Content?

If you want to map out a simple plan without overthinking it:

👉 Grab the free Buyer Journey Content Map
It gives you clarity on what to post and why so your content has purpose, not pressure.

If you want support with your strategy, planning, messaging, and creation every month:

👉 Join the Content to Clients Club
We map out your content, sharpen your messaging, and give you feedback — all while keeping things realistic for busy moms who have more going on than just marketing.

You don’t need to do December perfectly. You just need to stay connected.

Enjoy the season, keep it simple, and talk to your people in a way that fits your actual life.