3 Holiday Instagram Post Ideas for Busy Mompreneurs Too Busy Hiding the Elf to Plan Content

Dec 15

TL;DR

If your goal this season is to sell without shouting into the holiday noise, focus on three types of content that build connection and trust:
1️⃣ Behind-the-scenes moments that show the real human behind your business.
2️⃣ Case studies or client stories that highlight transformation and credibility.
3️⃣ Personal stories with a message that connect emotionally and position your expertise.

Start with the 2-Week Content Map to plan what to share and why — so every post has purpose.
And when you’re ready to have the strategy and the content done for you, the Holiday Helper Content Plan gives you plug-and-play posts built around the same connection-to-conversion strategy.

3 Holiday Content Ideas That Build Connection and Trust (Without Posting Every Day)

It’s mid-December, and you’re running on coffee and chaos. Between wrapping gifts, client work, and your kids’ Spirit Week madness, content planning might feel like the last thing on your list.

The good news? You don’t need to post every day — or be everywhere — to stay visible. These three kinds of connection-driven content work across every platform: your emails, podcast, blog, or social posts. Each one builds trust and keeps your business top of mind — without adding more stress to your season.

Why Consistent Content Still Matters During the Holidays

The holidays are chaotic — no argument there. But your audience is still scrolling, listening, and reading between shopping trips and school events. They’re not looking for more noise. They’re looking for authenticity.

Showing up with meaningful, message-driven content — not constant posting — is what keeps your audience connected to your brand.

And if you’re unsure where to start, the 2-Week Content Map walks you through how to plan two intentional weeks of content that actually align with your business goals. It’s the simplest way to stay visible without burning out.

1. Behind-the-Scenes Content That Builds Connection

The fastest way to connect with your audience? Let them see the human side of your business. Behind-the-scenes content pulls back the curtain — showing your process, your thought leadership, or even the messy middle that clients don’t usually see.

You might share:

A peek at your workspace mid-project — coffee rings and all.
A quick video explaining why you do something the way you do it.
A story about how you balance running your business during the holiday rush.

This isn’t filler content. It builds relatability, credibility, and a sense of “Oh, she gets it.” That recognition is what keeps people paying attention.

2. Case Studies and Client Wins That Build Trust

Trust doesn’t come from pretty graphics — it comes from proof. Case studies and client wins show your audience what’s possible through real results.

But instead of posting “I helped my client make $10K,” frame it through the buyer journey:

What problem were they facing?
What shift did your strategy or service create?
What did they learn from the process?

Example:

“My client came to me burned out on posting daily. We refined her messaging around connection and clarity instead of trends. Within two weeks, her engagement doubled — and more importantly, she stopped dreading content creation.”

This builds trust because it demonstrates transformation and teaches at the same time. Whether you turn it into an email, carousel, or podcast segment, it shows that your approach works.

3. Personal Stories with a Message That Convert

Your stories are one of the most powerful trust-building tools you have — when they’re tied to a clear message.

It’s not about oversharing; it’s about giving your audience a window into what you believe and how that connects to what you sell.

Example:

“Last week I tried to wrap gifts while answering client messages, and — shocker — did both badly. It reminded me that multitasking doesn’t create results. The same goes for your marketing. Focused strategy always beats scattered effort.”

These moments create emotional connection and position you as someone who gets it — both personally and professionally.

🎧 Check out Episode 109: The 5-Step Strategy to Turn Content into Clients for how to build stories that lead directly to sales.

How to Make Holiday Content Creation Easier

Batch and schedule: Take one focused hour to outline your key pieces and schedule them out.
Repurpose with intention: One story can become a Reel, an email, and a blog — all serving different stages of your buyer journey.
Focus on connection, not perfection: Done beats perfect every time.

If you’d rather have the planning and post creation handled for you, the Holiday Helper Content Plan was built to do exactly that — a done-for-you strategy that helps you show up, connect, and sell through the busiest season of the year.

What Not to Do with Your Holiday Marketing Content

❌ Don’t post just to check a box.
❌ Don’t chase trends that distract from your message.
❌ Don’t measure success by likes — measure by connection and trust.

Your audience will remember how you made them feel, not how often you posted.

Plan Your Holiday Content in Minutes (and Actually Enjoy the Season)

If you want to go into 2025 with content that connects and converts, start by mapping your next two weeks with the 2-Week Content Map.

When you’re ready to take the guesswork out of content planning entirely, the Holiday Helper Content Plan gives you plug-and-play content built around my 5 Steps to Sales strategy — helping you show up with clarity, consistency, and confidence.

Sydney OBrien